{"id":77860,"date":"2017-12-31T12:00:19","date_gmt":"2017-12-31T15:00:19","guid":{"rendered":"https:\/\/espacoecologico.com.br\/arquivo\/?p=77860"},"modified":"2017-12-31T09:43:16","modified_gmt":"2017-12-31T12:43:16","slug":"impacto-na-cadeia-de-valor-e-caminho-para-a-sustentabilidade-exponencial","status":"publish","type":"post","link":"https:\/\/espacoecologico.com.br\/arquivo\/impacto-na-cadeia-de-valor-e-caminho-para-a-sustentabilidade-exponencial\/","title":{"rendered":"Impacto na Cadeia de Valor \u00e9 caminho para a sustentabilidade exponencial"},"content":{"rendered":"

\"\"<\/a>N\u00e3o \u00e9 no\u00advi\u00adda\u00adde e di\u00adver\u00adsos es\u00adtu\u00addos re\u00ada\u00adfir\u00admam que o pla\u00adne\u00adta Ter\u00adra tem da\u00addo si\u00adnais cla\u00adros de um es\u00adgo\u00adta\u00admen\u00adto que j\u00e1 co\u00adme\u00ad\u00e7a a atin\u00adgir as ge\u00adra\u00ad\u00e7\u00f5es atu\u00adais. Se con\u00adti\u00adnu\u00adar\u00admos na ro\u00adta atu\u00adal, se\u00adr\u00e1 im\u00adpos\u00ads\u00ed\u00advel pa\u00adra as ge\u00adra\u00ad\u00e7\u00f5es fu\u00adtu\u00adras es\u00adca\u00adpa\u00adrem.<\/p>\n

O aque\u00adci\u00admen\u00adto glo\u00adbal, a es\u00adcas\u00adsez h\u00ed\u00addri\u00adca, o ac\u00fa\u00admu\u00adlo de re\u00ads\u00ed\u00adduos so\u00adbre o pla\u00adne\u00adta, a so\u00adbre\u00adcar\u00adga das fon\u00adtes ener\u00adg\u00e9\u00adti\u00adcas e o des\u00adma\u00adta\u00admen\u00adto s\u00e3o os pi\u00adla\u00adres que nos de\u00admons\u00adtram co\u00admo o mo\u00adde\u00adlo atu\u00adal de so\u00adci\u00ade\u00adda\u00adde es\u00adt\u00e1 ge\u00adran\u00addo uma pres\u00ads\u00e3o so\u00adbre o pla\u00adne\u00adta em des\u00adcom\u00adpas\u00adso com sua ca\u00adpa\u00adci\u00adda\u00adde de re\u00adge\u00adne\u00adra\u00ad\u00e7\u00e3o.<\/p>\n

As man\u00adche\u00adtes s\u00e3o con\u00adtun\u00adden\u00adtes: \u201cNos \u00fal\u00adti\u00admos 65 anos, ge\u00adra\u00admos 8 bi\u00adlh\u00f5es de to\u00adne\u00adla\u00addas de pl\u00e1s\u00adti\u00adco no pla\u00adne\u00adta ter\u00adra\u201d, \u201cUm Ice\u00adberg do ta\u00adma\u00adnho do Dis\u00adtri\u00adto Fe\u00adde\u00adral aca\u00adba de se sol\u00adtar no Po\u00adlo Sul e fi\u00adca \u00e0 de\u00adri\u00adva no oce\u00ada\u00adno\u201d, \u201cEs\u00adcas\u00adsez h\u00ed\u00addri\u00adca as\u00adso\u00adla o Bra\u00adsil\u201d, \u201cApa\u00adg\u00e3o en\u00e9r\u00adgi\u00adco\u201d. Os de\u00adsa\u00adfi\u00ados s\u00e3o co\u00adlos\u00adsais e por is\u00adso mes\u00admo uma em\u00adpre\u00adsa ou ins\u00adti\u00adtu\u00adi\u00ad\u00e7\u00e3o que al\u00adme\u00adje fa\u00adzer uma ver\u00adda\u00addei\u00adra di\u00adfe\u00adren\u00ad\u00e7a ou bus\u00adcar mi\u00adni\u00admi\u00adzar es\u00adses im\u00adpac\u00adtos, de\u00adve\u00adr\u00e1 n\u00e3o so\u00admen\u00adte re\u00adver seus pro\u00adces\u00adsos in\u00adter\u00adnos, mas ga\u00adran\u00adtir que o po\u00adten\u00adci\u00adal das trans\u00adfor\u00adma\u00ad\u00e7\u00f5es que ge\u00adra se\u00adr\u00e3o n\u00e3o arit\u00adm\u00e9\u00adti\u00adcos, mas sim ge\u00ado\u00adm\u00e9\u00adtri\u00adcos e ex\u00adpo\u00adnen\u00adcia\u00adis.<\/p>\n

To\u00addas as es\u00adfe\u00adras or\u00adga\u00adni\u00adza\u00adcio\u00adnais pre\u00adci\u00adsam es\u00adtar em\u00adpe\u00adnha\u00addas na ela\u00adbo\u00adra\u00ad\u00e7\u00e3o de um mo\u00adde\u00adlo eco\u00adn\u00f4\u00admi\u00adco ca\u00adpaz de aten\u00adder \u00e0s ne\u00adces\u00adsi\u00adda\u00addes do ho\u00admem sem cau\u00adsar da\u00adnos ao pla\u00adne\u00adta, ou mi\u00adni\u00admi\u00adzan\u00addo tais im\u00adpac\u00adtos. Uma com\u00adple\u00adta mu\u00addan\u00ad\u00e7a de pa\u00adra\u00addig\u00adma.<\/p>\n

Ins\u00adti\u00adtu\u00adi\u00ad\u00e7\u00f5es, em\u00adpre\u00adsas, go\u00adver\u00adnos e so\u00adci\u00ade\u00adda\u00adde ci\u00advil t\u00eam um pa\u00adpel fun\u00adda\u00admen\u00adtal na cons\u00adtru\u00ad\u00e7\u00e3o de um mun\u00addo me\u00adlhor pa\u00adra to\u00addos. O com\u00adpro\u00admis\u00adso com es\u00adte no\u00advo pa\u00adra\u00addig\u00adma de de\u00adsen\u00advol\u00advi\u00admen\u00adto de\u00adve ser trans\u00adver\u00adsal, de for\u00adma a atin\u00adgir to\u00addas as ca\u00adma\u00addas da so\u00adci\u00ade\u00adda\u00adde e ge\u00adrar os re\u00adais be\u00adne\u00adf\u00ed\u00adci\u00ados da sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde.<\/p>\n

Tra\u00adba\u00adlhar no de\u00adsen\u00advol\u00advi\u00admen\u00adto da ca\u00addeia de va\u00adlor pa\u00adra uma atu\u00ada\u00ad\u00e7\u00e3o sus\u00adten\u00adt\u00e1\u00advel, em es\u00adpe\u00adci\u00adal com os for\u00adne\u00adce\u00addo\u00adres, \u00e9 uma das prin\u00adci\u00adpa\u00adis for\u00admas en\u00adcon\u00adtra\u00addas pa\u00adra tri\u00adlhar es\u00adsa jor\u00adna\u00adda.<\/p>\n

O pro\u00adces\u00adso de de\u00adsen\u00advol\u00advi\u00admen\u00adto de for\u00adne\u00adce\u00addo\u00adres pa\u00adra a Sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde per\u00adcor\u00adre um ca\u00admi\u00adnho que pas\u00adsa pe\u00adla ca\u00adpa\u00adci\u00adta\u00ad\u00e7\u00e3o dos co\u00adla\u00adbo\u00adra\u00addo\u00adres da em\u00adpre\u00adsa \u2013 pa\u00adra que es\u00adte\u00adjam ap\u00adtos a com\u00adpre\u00aden\u00adder a sua res\u00adpon\u00adsa\u00adbi\u00adli\u00adda\u00adde e po\u00adder de in\u00adflu\u00ad\u00ean\u00adcia jun\u00adto aos de\u00admais ato\u00adres do mer\u00adca\u00addo \u2013, cri\u00ada\u00ad\u00e7\u00e3o de ma\u00adte\u00adri\u00adais de co\u00admu\u00adni\u00adca\u00ad\u00e7\u00e3o tais co\u00admo ma\u00adnu\u00adais, v\u00ed\u00adde\u00ados, e-le\u00adar\u00adning, en\u00adtre ou\u00adtros.<\/p>\n

Em um con\u00adtex\u00adto mais avan\u00ad\u00e7a\u00addo, po\u00adde tam\u00adb\u00e9m ser ela\u00adbo\u00adra\u00adda uma ma\u00adtriz que des\u00addo\u00adbra as\u00adpec\u00adtos so\u00adci\u00adais e am\u00adbien\u00adtais em per\u00adgun\u00adtas que po\u00adde\u00adr\u00e3o ser res\u00adpon\u00addi\u00addas pe\u00adlos for\u00adne\u00adce\u00addo\u00adres, as\u00adsim se\u00adr\u00e1 pos\u00ads\u00ed\u00advel ob\u00adter uma vi\u00ads\u00e3o ge\u00adral do pon\u00adto on\u00adde ca\u00adda um se en\u00adcon\u00adtra em re\u00adla\u00ad\u00e7\u00e3o ao de\u00adsen\u00advol\u00advi\u00admen\u00adto sus\u00adten\u00adt\u00e1\u00advel e co\u00admo po\u00addem avan\u00ad\u00e7ar nes\u00adse te\u00adma.<\/p>\n

A re\u00ada\u00adli\u00adza\u00ad\u00e7\u00e3o de um pro\u00adgra\u00adma de de\u00adsen\u00advol\u00advi\u00admen\u00adto de for\u00adne\u00adce\u00addo\u00adres com fo\u00adco na sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde, vi\u00adsan\u00addo um im\u00adpac\u00adto am\u00adbien\u00adtal e so\u00adci\u00adal na ca\u00addeia de va\u00adlor, em ge\u00adral exi\u00adge mai\u00ador es\u00adfor\u00ad\u00e7o fi\u00adnan\u00adcei\u00adro e tem\u00adpo no co\u00adme\u00ad\u00e7o do pro\u00adces\u00adso, con\u00adtu\u00addo, a m\u00e9\u00addio e lon\u00adgo pra\u00adzos pas\u00adsa a ge\u00adrar mais re\u00adsul\u00adta\u00addos com me\u00adnor de\u00adman\u00adda de es\u00adfor\u00ad\u00e7os. Pois uma vez que os for\u00adne\u00adce\u00addo\u00adres e a ca\u00addeia de va\u00adlor pas\u00adsam pe\u00adlo pro\u00adces\u00adso de edu\u00adca\u00ad\u00e7\u00e3o e en\u00adga\u00adja\u00admen\u00adto pa\u00adra Sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde, am\u00adpli\u00adan\u00addo sua com\u00adpre\u00aden\u00ads\u00e3o do ali\u00adnha\u00admen\u00adto es\u00adtra\u00adt\u00e9\u00adgi\u00adco do De\u00adsen\u00advol\u00advi\u00admen\u00adto Sus\u00adten\u00adt\u00e1\u00advel com a com\u00adpe\u00adti\u00adti\u00advi\u00adda\u00adde e pe\u00adre\u00adni\u00adda\u00adde do seu ne\u00adg\u00f3\u00adcio o no\u00advo pa\u00addr\u00e3o men\u00adtal se ins\u00adta\u00adla, os no\u00advos com\u00adpor\u00adta\u00admen\u00adtos, ha\u00adbi\u00adli\u00adda\u00addes e ati\u00adtu\u00addes pa\u00adra uma ges\u00adt\u00e3o sus\u00adten\u00adt\u00e1\u00advel pas\u00adsam es\u00adtar vi\u00adgen\u00adtes.<\/p>\n

As or\u00adga\u00adni\u00adza\u00ad\u00e7\u00f5es e em\u00adpre\u00adsas in\u00adte\u00adres\u00adsa\u00addas em atu\u00adar nes\u00adsa fren\u00adte po\u00addem in\u00adclu\u00adir o pas\u00adso a pas\u00adso em seu pla\u00adne\u00adja\u00admen\u00adto es\u00adtra\u00adt\u00e9\u00adgi\u00adco anual, com uma vi\u00ads\u00e3o de lon\u00adgo pra\u00adzo no fa\u00admo\u00adso fi\u00adve ye\u00adar plan (pla\u00adne\u00adja\u00admen\u00adto de 5 anos) e re\u00adfor\u00ad\u00e7ar ain\u00adda mais seu po\u00adsi\u00adcio\u00adna\u00admen\u00adto em De\u00adsen\u00advol\u00advi\u00admen\u00adto Sus\u00adten\u00adt\u00e1\u00advel, fir\u00adman\u00addo um com\u00adpro\u00admis\u00adso n\u00e3o s\u00f3 com os re\u00adsul\u00adta\u00addos de cur\u00adto pra\u00adzo, co\u00admo com as trans\u00adfor\u00adma\u00ad\u00e7\u00f5es a lon\u00adgo pra\u00adzo.<\/p>\n

H\u00e1 al\u00adguns anos, es\u00adta\u00adbe\u00adle\u00adceu-se en\u00adtre as em\u00adpre\u00adsas va\u00adre\u00adjis\u00adtas a pr\u00e1\u00adti\u00adca de re\u00ada\u00adli\u00adzar gran\u00addes con\u00adfe\u00adr\u00ean\u00adcias e ou\u00adtros even\u00adtos com fo\u00adco nes\u00adsa te\u00adm\u00e1\u00adti\u00adca, pa\u00adra os qua\u00adis os for\u00adne\u00adce\u00addo\u00adres s\u00e3o con\u00advi\u00adda\u00addos e es\u00adta\u00adbe\u00adle\u00adcem, jun\u00adtos, as me\u00adtas de lon\u00adgo pra\u00adzo em prol da sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde. Tan\u00adto for\u00adne\u00adce\u00addo\u00adres de pro\u00addu\u00adtos co\u00admo os de ser\u00advi\u00ad\u00e7os par\u00adti\u00adci\u00adpam. As mu\u00addan\u00ad\u00e7as pro\u00adpos\u00adtas s\u00e3o to\u00addas ali\u00adnha\u00addas aos mo\u00advi\u00admen\u00adtos da so\u00adci\u00ade\u00adda\u00adde com os Ob\u00adje\u00adti\u00advos do De\u00adsen\u00advol\u00advi\u00admen\u00adto Sus\u00adten\u00adt\u00e1\u00advel, com re\u00adqui\u00adsi\u00adtos le\u00adgais, cer\u00adti\u00adfi\u00adca\u00ad\u00e7\u00f5es, en\u00adtre ou\u00adtros. S\u00e3o ca\u00adda vez mais co\u00admuns a men\u00adsu\u00adra\u00ad\u00e7\u00e3o de re\u00adsul\u00adta\u00addos na ele\u00adva\u00ad\u00e7\u00e3o de per\u00adfor\u00adman\u00adce e ino\u00adva\u00ad\u00e7\u00e3o des\u00adsas em\u00adpre\u00adsas, que per\u00adce\u00adbem cla\u00adros re\u00adsul\u00adta\u00addos eco\u00adn\u00f4\u00admi\u00adcos.<\/p>\n

(<\/em>Li\u00adli\u00ada\u00adne Ro\u00adcha<\/em><\/strong>\u00a0\u2013 \u00c9 Fun\u00adda\u00addo\u00adra e CEO da Ges\u00adt\u00e3o Kai\u00adr\u00f3s \u2013 con\u00adsul\u00adto\u00adria es\u00adpe\u00adcia\u00adli\u00adza\u00adda em Sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde e Di\u00adver\u00adsi\u00adda\u00adde. Au\u00adto\u00adra do li\u00advro \u201cCo\u00admo ser um l\u00ed\u00adder In\u00adclu\u00adsi\u00advo\u201d. Mes\u00adtre em Po\u00adl\u00ed\u00adti\u00adcas P\u00fa\u00adbli\u00adcas pe\u00adla FGV, MBA Exe\u00adcu\u00adti\u00advo em Ges\u00adt\u00e3o da Sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde na FGV, Es\u00adpe\u00adcia\u00adli\u00adza\u00ad\u00e7\u00e3o em Ges\u00adt\u00e3o Res\u00adpon\u00ads\u00e1\u00advel pa\u00adra Sus\u00adten\u00adta\u00adbi\u00adli\u00adda\u00adde pe\u00adla Fun\u00adda\u00ad\u00e7\u00e3o Dom Ca\u00adbral, MBA em Co\u00ada\u00adching pe\u00adla So\u00adci\u00ade\u00adda\u00adde Bra\u00adsi\u00adlei\u00adra de Co\u00ada\u00adching, gra\u00addu\u00ada\u00adda em Re\u00adla\u00ad\u00e7\u00f5es P\u00fa\u00adbli\u00adcas na C\u00e1s\u00adper L\u00ed\u00adbe\u00adro)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o \u00e9 no\u00advi\u00adda\u00adde e di\u00adver\u00adsos es\u00adtu\u00addos re\u00ada\u00adfir\u00admam que o pla\u00adne\u00adta Ter\u00adra tem da\u00addo si\u00adnais cla\u00adros<\/p>\n","protected":false},"author":2,"featured_media":77861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"thumbnail":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade-150x150.jpg",150,150,true],"medium":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade-300x192.jpg",300,192,true],"medium_large":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"large":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"1536x1536":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"2048x2048":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"cream-magazine-thumbnail-2":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"cream-magazine-thumbnail-3":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false],"cream-magazine-thumbnail-4":["https:\/\/espacoecologico.com.br\/arquivo\/wp-content\/uploads\/2017\/12\/sustentabilidade.jpg",415,265,false]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/espacoecologico.com.br\/arquivo\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"N\u00e3o \u00e9 no\u00advi\u00adda\u00adde e di\u00adver\u00adsos es\u00adtu\u00addos re\u00ada\u00adfir\u00admam que o pla\u00adne\u00adta Ter\u00adra tem da\u00addo si\u00adnais cla\u00adros","_links":{"self":[{"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/posts\/77860"}],"collection":[{"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/comments?post=77860"}],"version-history":[{"count":0,"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/posts\/77860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/media\/77861"}],"wp:attachment":[{"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/media?parent=77860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/categories?post=77860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espacoecologico.com.br\/arquivo\/wp-json\/wp\/v2\/tags?post=77860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}